智
艺术指导：邓雄均 /
CD. Xiaolv /
AD. Deng Xiongjun /
设计师： 蒋伟 / 叶佳懿 /
动效设计师：吕英淮 /
3D：杨佳乐 /
包装落地：广州墨趣包装制品有限公司 /
D. JiangWei / Ye Jiayi /
MD. Lv Yinghuai /
3D. Yang Jiale /
Package Supplier. Guangzhou Moqu Packaging Products Co., Ltd. /
宁德时代零碳茶馆坐落在福建省下党乡的重山绿水之间，是宁德时代打造“零碳新基建”生态的重要一环，是科技赋能乡村振兴的首次尝试。目前建筑已实现100%绿电消纳，可满足茶馆全天候、全绿色的用电需求。
我们为茶馆构建品牌VI视觉系统。设计灵感延续建筑设计中莫比乌斯环的永续理念。并进一步将莫比乌斯环与代表零碳的数字“0”进行形制混淆。数字0无始无终，是表达永续循环的最小单位；同时我们也意图借助“0”的曲线运动，展现科技中更柔和与人文关怀的部分。
The CATL Zero-Carbon Teahouse is located amidst the lush mountains and waters of Xiadang Township in Fujian Province. It is a crucial component of CATL's "Zero-Carbon New Infrastructure" ecosystem and marks the company's first attempt to empower rural revitalization through technology. The building has achieved 100% green electricity consumption, meeting the teahouse's round-the-clock and fully green electricity needs.
We have developed a brand visual identity (VI) system for the teahouse. The design inspiration continues the sustainable concept of the Möbius strip seen in the building's architecture. Furthermore, we blended the Möbius strip with the number "0," a symbol of zero-carbon, creating a visual interplay. The number "0," with no beginning or end, is the smallest unit expressing perpetual circulation. At the same time, we aim to use the curve of "0" to reflect the softer, more human-centered aspect of technology.
我们为茶馆构建品牌VI视觉系统。设计灵感延续建筑设计中莫比乌斯环的永续理念。并进一步将莫比乌斯环与代表零碳的数字“0”进行形制混淆。数字0无始无终，是表达永续循环的最小单位；同时我们也意图借助“0”的曲线运动，展现科技中更柔和与人文关怀的部分。
The CATL Zero-Carbon Teahouse is located amidst the lush mountains and waters of Xiadang Township in Fujian Province. It is a crucial component of CATL's "Zero-Carbon New Infrastructure" ecosystem and marks the company's first attempt to empower rural revitalization through technology. The building has achieved 100% green electricity consumption, meeting the teahouse's round-the-clock and fully green electricity needs.
We have developed a brand visual identity (VI) system for the teahouse. The design inspiration continues the sustainable concept of the Möbius strip seen in the building's architecture. Furthermore, we blended the Möbius strip with the number "0," a symbol of zero-carbon, creating a visual interplay. The number "0," with no beginning or end, is the smallest unit expressing perpetual circulation. At the same time, we aim to use the curve of "0" to reflect the softer, more human-centered aspect of technology.