智
艺术指导：邓雄均 /
CD. Xiaolv /
AD. Deng Xiongjun /
设计师：邓雄均 / 小绿 /
D. Deng Xiongjun / Xiaolv /
炎空间坐落在北京顺黄路，占地面积3000平方米。是一个集艺术展览，主题沙龙，力量竞技，联合办公，咖啡简餐为一体的综合空间。Logo图形从汉字“炎”出发，利用将平面文字发散与叠合的形式，创造出立体的空间感。以此方便消费者对品牌的识别：这是一个建筑空间。此外，“炎”的字义是“火光上升，火苗升腾”。这种发散与叠合文字的方式，还抽象表达了火焰正在燃烧的状态和光的轨迹与力量。这种火与光无形，无边，无所困顿的感觉，也暗示了炎空间的包容性与无限可能性：通过一个空间，将不同维度不同风格的人，主题活动，沙龙，展览等聚合起来，包容万象，本身就是一件能带来无限想象的事情。在VI用色方面，大面积使用最纯粹的黑与白及过渡其间的灰色。并以代表品牌“炎”字的，火焰的红色为点缀。这也是出于包容性的考虑：日后空间里将同时容纳不同风格与维度的事物，空间本身的颜色越纯粹，就越容易包容来自空间外，其他的色彩。
Yan Space is located on Shunhuang Road, Beijing, covering an area of 3,000 square meters. It is a comprehensive space integrating art exhibitions, theme salons, strength competitions, co-working offices, and coffee and light meals. The logo graphic starts from the Chinese character "yan" and uses the form of diverging and overlapping flat characters to create a three-dimensional sense of space. This makes it easier for consumers to identify the brand: this is an architectural space. In addition, the literal meaning of "Yan" is "fire rising, flame rising". This way of diverging and overlapping words also abstractly expresses the burning state of the flame and the trajectory and power of light. This invisible, boundless, and unencumbered feeling of fire and light also hints at the inclusiveness and infinite possibilities of Yan Space: through one space, people of different dimensions and styles, themed activities, salons, exhibitions, etc. are brought together. Being inclusive of all things is itself something that can bring about unlimited imagination. In terms of VI color, the purest black and white and the transitional gray in between are used in a large area. It is embellished with the red color of flame, which represents the brand's word "Yan". This is also for the sake of inclusiveness: in the future, space will accommodate things of different styles and dimensions at the same time. The purer the color of the space itself, the easier it will be to accommodate other colors from outside the space.
Yan Space is located on Shunhuang Road, Beijing, covering an area of 3,000 square meters. It is a comprehensive space integrating art exhibitions, theme salons, strength competitions, co-working offices, and coffee and light meals. The logo graphic starts from the Chinese character "yan" and uses the form of diverging and overlapping flat characters to create a three-dimensional sense of space. This makes it easier for consumers to identify the brand: this is an architectural space. In addition, the literal meaning of "Yan" is "fire rising, flame rising". This way of diverging and overlapping words also abstractly expresses the burning state of the flame and the trajectory and power of light. This invisible, boundless, and unencumbered feeling of fire and light also hints at the inclusiveness and infinite possibilities of Yan Space: through one space, people of different dimensions and styles, themed activities, salons, exhibitions, etc. are brought together. Being inclusive of all things is itself something that can bring about unlimited imagination. In terms of VI color, the purest black and white and the transitional gray in between are used in a large area. It is embellished with the red color of flame, which represents the brand's word "Yan". This is also for the sake of inclusiveness: in the future, space will accommodate things of different styles and dimensions at the same time. The purer the color of the space itself, the easier it will be to accommodate other colors from outside the space.