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创意指导:小绿 /
艺术指导:邓雄均 /

CD.    Xiaolv / 
AD.    Deng Xiongjun /



设计师:邓雄均 / 小绿 / 

D.    Deng Xiongjun / Xiaolv /






这是一张中国传统猪年的海报。那段时间我们正好在翻阅敦煌壁画的画册,在浓郁的传统美术表达中,我们发现了一些现在平面设计常用的几何图形,只是不那么规整。这个发现让我们想要探索古典表达与现代平面构成相融合的可能性。于是抽取了敦煌壁画中的装饰纹路,比如菱纹;抽取了古典表达的习惯,比如猪和老虎的画法,以及传统色彩的搭配等。并与现代的审美与表达习惯做了糅合,以此试探传统表达的新气质。




This is a traditional Chinese poster for the Year of the Pig. During that time, we happened to be flipping through the album of Dunhuang murals. In the rich traditional art expression, we discovered some geometric figures commonly used in graphic design today, but they are not so regular. This discovery made us want to explore the possibility of merging classical expression with modern planar composition. So we extracted the decorative patterns from the Dunhuang murals, such as diamond patterns; we also extracted the habits of classical expression, such as the painting methods of pigs and tigers, and the matching of traditional colors. And it is blended with modern aesthetics and expression habits to explore the new temperament of traditional expression.