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创意指导:小绿 /
艺术指导:邓雄均 /

CD.    Xiaolv /
AD.    Deng Xiongjun /



设计师:邓雄均 /

D.    Deng Xiongjun /


上个月,我们给威海设计谷做了10张海报。山谷位于胶东半岛腹地,占地面积约三十三万平方米。将聚合设计院,设计师,设计机构,打造集教学培训,产业实践,文化增值等内容的综合设计。设计谷的发起人说这里春有百花,夏有星空,秋有果香,冬有暖炉。他想为设计谷的原住民,比如柞树,萤火虫,黑松,雉鸡等做一组海报,悬挂在建筑空间内,与建筑和谐共生。我们用简单的线条,文字共同抽象出设计谷里野生动植物的样子完成海报。并隐去了他们原有的色彩。这源于一种期盼:我们在裸露着混凝土的空间里只留下了他们的影子,而他们真实的,活灵活现的样子,人们可以走出建筑空间,去山野里亲自探寻。




Last month, we made 10 posters for Weihai Design Valley. The valley is located in the hinterland of the Jiaodong Peninsula, covering an area of approximately 330,000 square meters. It will bring together design institutes, designers, and design institutions to create a comprehensive design that integrates teaching and training, industrial practice, and cultural value-added. The founder of Design Valley said that here there are flowers in spring, starry sky in summer, fruity fragrance in autumn, and heaters in winter. He wanted to make a set of posters for the aborigines of the Design Valley, such as oak trees, fireflies, black pine, pheasants, etc., and hang them in the architectural space to coexist harmoniously with the architecture. We used simple lines and words to abstract the appearance of the wild animals and plants in the design valley to complete the poster. And hide their original colors. This stems from an expectation: We have only left their shadows in the exposed concrete space, but their real and vivid appearance can be explored by people out of the architectural space and in the mountains.