智
艺术指导：邓雄均 /
CD. Xiaolv /
AD. Deng Xiongjun /
设计师：邓雄均 / 小绿 /
D. Deng Xiongjun / Xiaolv /
炎成优品是炎空间旗下的进口平价便利店。主要分布在商圈与写字楼。我们选取汉字“炎”为基底，模仿火焰燃烧的样子和光的发散，完成Logo图形。因为“炎”火光上升，火苗升腾的字义是品牌的愿景。辅助图形应用上，我们主要规范了表现手法：用二维的线条与色块，以规律性罗列的方式，做出三维的效果，来还原便利店里常见的物件：包子，面条，米饭等各种熟食；瓶瓶罐罐和各类包装，商品条形码等。这样既可以应付便利店繁杂的，对于单品促销与推荐的需求，也能在视觉上保持简单与干净。颜色方面，出于功能性与不同消费场景的考虑，既使用了热烈的橙色，蓝色，黄色，应对商品促销，节日氛围，第一时间引人注目的需求；又使用了黑色与白色，使人们在玲琅满目颜色丰富的各类商品包装的包围下，能安静下来，同时让视觉更舒服。
In terms of color, for the sake of functionality and different consumption scenarios, we use warm orange, blue, and yellow to respond to product promotions, festival atmosphere, and immediate attention-grabbing needs; we also use black and white to make the product more eye-catching. People can calm down and feel more comfortable when surrounded by various types of commodity packaging with rich colors.
In terms of color, for the sake of functionality and different consumption scenarios, we use warm orange, blue, and yellow to respond to product promotions, festival atmosphere, and immediate attention-grabbing needs; we also use black and white to make the product more eye-catching. People can calm down and feel more comfortable when surrounded by various types of commodity packaging with rich colors.